Pre Production Video - Joyburst
This pre-production project was created for Joyburst Super Soda, a Canadian beverage brand known for its zero-sugar energy drinks. Our team at Identity Studio was tasked with developing a detailed pre-production plan for a 30-second commercial video titled “Burst into Joy.”
The concept focused on visual storytelling that captures how Joyburst transforms everyday stress into moments of happiness and energy, staying true to the brand’s vibrant and youthful personality.
Challenge & Solution
The goal was to capture Joyburst’s vibrant and refreshing personality within a short 30-second timeframe while maintaining a relatable storyline for young working professionals. We needed to translate the feeling of “bursting into joy” into a visually exciting and emotionally engaging video without heavy dialogue or product overexposure.
We created a clear and cohesive pre-production plan that combined a relatable narrative, dynamic visuals, and upbeat music to reflect Joyburst’s vibrant identity. The document outlined every creative and technical detail from storyboards and casting to audio cues ensuring a seamless transition from concept to execution.
Final Result
The pre-production document provided a complete visual and logistical foundation for the Joyburst video shoot, ensuring the creative and production teams had a clear vision for direction, tone, and brand consistency. It demonstrated our team’s ability to merge strategic brand storytelling with structured production planning from ideation to scene-by-scene execution.
Category:
VIDEO
Software:
iMOVIE
Service:
DEVELOPMENT
Client: